Here's an interesting article: Technology Review: An Alternative to Windows (when you get the registration screen, revisit this).
It's fascinating. Not only is Linux competing for the consumer desktop but it's amazing how much technology is showing up in soccer mom kinds of places like Wal-Mart. Just yesterday, I needed (or thought I did) an S-video cable. So like I used to have to do, I went to Radio Shack. Their $20+ price for a Monster cable turned me off so I went literally next door to Wal-Mart. They had the same Monster brand (in less flashy packaging) for $12.
I thought Wal-Mart was going to take away the photo-finishing business from Walgreens but then Walgreens jumped ahead with the Fuji kiosk. This sweet little gadget is single-handedly going to kill film.
The ultimate proof of geekdom reaching the masses was a month or so ago when one of the consumer electronic stores (e.g. BestBuy, CompUSA) ran a NAS (Network Attached Storage) box in their weekly newspaper ad.