McDonald's Loyalty App

You know how I feel about apps, particularly "loyalty" apps. Here's a concrete example.

WIRED’s Reece Rogers requested a copy of his data from the McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicted he’d never stop being a customer.

Here's just a taste (pardon the pun) of the data that McDonald's was keeping:

📹 Watch the full video story on WIRED:

"McDonald's Built a 515-Page Dossier on Me. It Says I'll Never Stop Eating There."

Watch Video on WIRED ↗

Delete those apps.